CEO_Jooseok Oh

Jooseok Oh
CEO, Helping Brand Leaders Through Experience-DrivenDifferentiation | Author | Speaker | Ph.D.&DBA

Founder of BARAM Experience Co.,LTD
Brand Audience Relationship Alignment Management.

PROFESSIONAL EXPERIENCE(1995~Now)

BARAM Experience Co., Ltd. (2022~Now) Founder&CEO
Strategic Consulting Based onPlanning Brand Experience, CustomerExperience, Employee Experience

bluein (2022~2024)
CXO & Advisor,
Strategic Decision & Business Development

neodigm (2019~2022)
VP, Head of Planningthe divisions

TBWA KOREA (2002~2018)
Senior Director, BrandExperience/Sponsorship/Sports/Fashion/SalesPromotion/Space/City Branding/Experience Campaign.

Yon-Hanaro Planning (1995~2000)
Manager
Event Planning and Directing

ACADEMIC EXPERIENCE
1. Research Professor The Institute for Industrial Policy Studies(IPS), 2020 - Present
2. Adjunct Professor Gachon University, Seongnam, Gyeonggi, South Korea Feb.2021 – Jul. 2021. Course taught:
- Marketing Principles
- Strategic Alliance Marketing Strategy and Planning
3. Lecturer Korea Federation of Advertising Association 2015 - 2019 Course taught:
-"Promotion & Planning Workshop"
4. Academic Presentations:
-"A study on digital media of Generation Z in Korea using domestic media big data (Big Kinds): Brand Experience Dimensions perspective" Presented at KSCS Seminar, Korean Society of Consumer Studies, Nov. 2020, with HJ.Kim

PUBLICATIONS
1. Journal Article: Oh, J.S., Connerton, T.P., & Kim, H.J. (2019). 'The Rediscovery of Brand Experience. Dimensions with Big Data' Analysis: Building for a Sustainable Brand. Sustainability, 11(19), 5438.
https://doi.org/10.3390/su11195438

2. Books:
- Oh, J.S. (2020). A Flash-Off Trip to Europe, Unexpected B [스치듯 떠나는 유럽여행/어쩌다 B]
- Korea Wine Writers Club. (2017). Wine is. [Co-author]

PROFESSIONAL CERTIFICATIONS AND MEMBERSHIPS

1. Wine Expertise:

WSET (Wine and Spirits Education Trust) Level 3 (2017) / Level 2 (2017)
French Wine Scholar (2018)
Italian Wine Scholar (2018)
Juror: Berlin Wine Trophy, Asia Wine Trophy (2015-2017), Portugal Wine Trophy (2015)

2. Information Security:

ISO 27001 Lead Auditor - Information Security Certification, BSI (2022-2027)

AWARDS

1. "Vertical Store" (Adidas, 2015)
Best Korea Consumers AD (Outdoor, SP, 2016)
Cannes Lion (Outdoor Shortlist, 2016)

2. "Be the Reds" campaign (SK Telecom, 2002)
Cannes Lion Gold (Media, Special Events, 2003)
A Globes Awards Grand Prix (Marketing Agencies Association Worldwide, 2003)

EDUCATION

DBA (Doctor of Business Administration) at Business School Lausanne, BSL (2020)
"A New Framework to build the Experience-Driven Brand based on the Korean example of the .smartphone industry (2020)"

Ph.D. in Business Administration at Seoul Business School, aSSIST (2020)
"The Rediscovery of Brand Experience Dimensions with Big Data Analysis: Building for a Sustainable Brad (2020)"

Aalto University Executive MBA, Global management · (2004 - 2005)

Hanyang University, Tourism (1989 - 1996)